In partnership with the State of California’s drought awareness program Save Our Water, international pop superstar Lady Gaga has released a Public Service Announcement (PSA) asking Californians to join the effort and take extraordinary measures to save water during the drought. The PSA is available on SaveOurWater.com, a new site designed to help Californians find ways to conserve at home and at work every day.
“We’re thrilled Lady Gaga has joined the effort to Save Our Water,” said Mark Cowin, director of the California Department of Water Resources. “Conservation has always been a Californian value, but in this drought regular conservation isn’t enough…we have to take extraordinary measures to save water.”
“This drought calls for extraordinary measures,” said Tim Quinn, Executive Director of Association of California Water Agencies. “With our new campaign and spokespeople like Lady Gaga we hope to reach every Californian with the important message conservation.”
Save Our Water connects Californians with daily drought tips and news via SaveOurWater.com. Save Our Water’s Facebook page, Twitter and Instagram are also great resources for Californians looking to join the effort to save water.