New outtake from the ‘Applause’ music video featured in a new V Magazine interview with Donatella Versace.
The first time I met Lady Gaga was when she borrowed pieces from the Versace archive for “The Edge of Glory” video. Of course I knew all about her, and I was curious to meet her. The way that we met immediately told me she was someone different; she didn’t want us to make her a special piece, or to do a short-term project. She wanted to get to know the heart of the brand, almost like a student coming to do research. I thought she looked incredible in the pieces. The way she wore Versace in that video showed young people around the world the energy and attitude of Versace.
For me, the Spring/Summer 2014 collection was about 21st-century Versace. It was about the way that women today wear Versace, women like Lady Gaga. She can be wearing the most glamorous gown, the provocative Medusa harness, or one of our rock tour T-shirts.
It means so much that she finds strength and character through dressing in the Versace way. It’s interesting because this is how I’ve always looked, since I was a teenager. I’ve never experimented with different personas in the way that she has. It makes me admire her even more, and makes me even more grateful that she wanted to experiment with the Versace look.
Music is something that is always there in my life. In our design studio, the volume is always turned up. I love it when my young design team plays me things that excite them, even if it is something that at first I don’t understand. I like music to challenge me, to make me think, and there is something very special about Lady Gaga’s music. I love that the songs are loud, energetic, wild, and unexpected. But then I also love it when Gaga sits at a piano, on her own, and sings the same song as if it’s a ballad or a love song. The fact that she can do this shows that in every single one of her songs she has put her true heart.